Book Title: CRACK THE CODE: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50 by Louis Bezich
Category: Adult Non-fiction 18 yrs +, 302 pages
Genre: Men's Health / geared towards Men Over 50
Publisher: Somo Press, LLC
Release date: November 2018
Content Rating: G: No sex, violence, or bad language. Written for men over 50, or their wives.
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About the Book
"Crack The Code" presents an unconventional, motivation-based approach to health for men 50 and over. Ten strategies for creating and maintaining inspiration for a healthy lifestyle are advanced from a platform of survey research, interviews, and the author’s personal experiences. Primary audiences for the book are men over 50 and the people that love them; their wives, partners, children, and grandchildren. Additional audiences include health care providers, insurers, policymakers, men of all ages who want to find motivation for healthy behavior and anyone who has struggled with their health.
Asserting that without motivation no diet, exercise program, technology or other strategies will produce sustained results, "Crack The Code" describes how healthy-living men, one of the most health-challenged segments of the American population, exhibit a strong cognitive association between their life’s priorities and their behaviors; a catalytic awareness in which men often integrate their valued relationships into their health behaviors (they take walks with their wife). What the author terms Male Cognitive Behavioral Alignment. The secret sauce of male motivation outlined in the book is derived from a nationwide survey of 1,000 healthy-living men. "Crack The Code" translates the findings into strategies and tactics with actionable exercises.
Personal stories from interviews and focus groups add practical insights and emotion that engages readers. A discussion of relevant theories from psychology, management science and the fields of decision making and behavior change anchor the model in a context of well-established thinking. "Crack The Code" concludes with a call to action for a new culture of men’s health, outlining a confluence of social, economic and political factors in the US and beyond that represent a tipping point where healthy behavior among 50 plus men will become the new norm. Crack The Code’s focus on motivation and the psycho-social underpinnings of behavior fills a gap in a market dominated by publications on traditional diet and exercise. By digging deeper and using everyday men as a source, "Crack The Code" breaks new ground for a burgeoning segment of the baby-boomer population that is in desperate need of help. The potential to influence men of other ages as well as health care providers, insurers and policymakers, creates a tremendously valuable read.
My Review
Crack The Code offers insights for middle-aged men--and the friends and families who love them. While this book is written for men over 50--it provides excellent insights to women and younger generations too. This book focuses on a lot of the psychological aspects and motivations behind healthy living decision making and lifestyles for older men. As a wife, the book made me realize that some of my husband's priorities and habits (like skipping doctor visits and such) are not just his--but are often more common in men than in women. There is actually a section of the book devoted to the importance of women as related to inspiration, motivation, and health. I doubt that my husband would take the time to read the book from cover to cover as I did--, but he may take an interest in working through some of the book's questions/answers as we develop some sustainable lifestyle changes that we can do together.
The personal stories provide various points of reference and value to readers. The author chose men who shared different lifestyles, different attitudes toward diet and exercise--and even different challenges in terms of health, environment, and support systems. I was able to see various aspects of my husband's life and habits in these profiles, and they showed that there is a broadly acceptable curve for healthy, successful lives--and that those who inspire and motivate can also create challenges for the men they love! Like one of the wives in the book--I am willing to cook wonderful healthy meals--but sometimes I just want Oreo cookies in the house too! This book looks at life as a whole. Health and fulfillment entail much more than a proper checkup at the doctor. We all also want different things from our futures, and I loved the goal-setting/motivational charts to encourage men to create short term weekly and monthly rewarding activities--and long term rewards and goals too.
Would I recommend Crack the Code by Louis Bezich? This book is an excellent book for middle-aged men (and women) to use as they wake up and wonder, "what's next?" for their lives. This book is much more than a "health" book for men. Crack the Code helps them find motivation and inspiration to make the most of their lives. Through the exercises and insights presented in this book, readers look at health, relationships, activities, priorities, dreams, goals, etc. as a foundation to help them develop a lifestyle, habits, and plans to achieve the things they value in life. Crack the Code is a great book to read through from cover to cover--but it is also a great book to use again and again as you create lifestyle plans and change/grow/adapt your projects and life goals over time. I would recommend this book to any middle-aged man feeling stuck or weighed down by unhealthy habits or unfulfilled dreams. I would also suggest that their wives/significant others/children read it too to better understand how to support them and encourage them.
Buy the Book
An executive for over 40 years in the public and private sectors, Louis Bezich currently serves as a Senior Vice-President with a major health care system. He is an adjunct professor in the Graduate Department of Public Policy and Administration at the Camden Campus of Rutgers University and sits on various public, non-profit and corporate boards. Bezich has published numerous articles in the field of public administration and health and is a contributing author to Corporate Lawbreaking and Interactive Compliance, edited by Jay A. Sigler and Joseph E. Murphy. He holds a master’s degree in public policy from Rutgers University, a bachelor’s degree in social science from the University of Tampa and is a graduate of Harvard University's Program for Senior Executives in State and Local Government.
Connect with the author: Website ~ Facebook ~ Twitter ~ Instagram
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2 Comments
Thank you so much for sharing this helpful book for that man over 50.
ReplyDeleteGreat review of the author's book. Thanks!
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