This is a guest post.
In the past, networking required going to conferences, attending
professional mixers, and meeting people one-on-one. Today, most
networking can be done online, with just a few in-person events thrown
in here and there. Here’s how to market your brand and connect with
other people on LinkedIn.
Utilize your profile to the best of its ability, whether you setup a
business page or are using a personal profile on LinkedIn. A good
example is Shahram Shirkhani's profile. Think of your LinkedIn profile
as an extended resume, albeit one that can be a bit less formal and more
conversational than a traditional resume. To make the most of it, fill
it out thoroughly.
Ask colleagues, current clients, and former clients to give you
recommendations. In this way, you can get help from others when it comes
to selling yourself. If you don’t want to ask for a recommendation flat
out, offer a recommendation first. Often, people will want to return
the favor. Also, you can request recommendations for the positions
you’ve had, as well as for some of your college experience. There’s no
limit to how many recommendations you can get or should have.
Showcase yourself as an expert in your field. If you already have a
personal profile that you use effectively, consider setting up a
business page to further promote your brand. For people who run a
business, it’s ideal to have both kinds of pages. People prefer to work
with professionals who are experts and influencers in their field. By
showing your expertise, you can show how credible you really are. Answer
questions on the platform’s “Question and Answer” section and use the
built-in publisher to post articles about trending topics in your
industry. When you use the Question and Answer tool, your answers become
part of your profile, which your connections can see. Also, join groups
that are related to your industry and get involved in conversations.
Link out to your other social media accounts. You can sync both your
Twitter account and a blog with LinkedIn. Whenever you publish something
new on either platform, LinkedIn will be automatically updated. For
those who want to connect with you elsewhere, your Twitter, website, and
blog links will be easily accessible.
Use LinkedIn to seek out in-person networking events in your area.
Most major cities will have listings of networking events. You can use
LinkedIn to start making connections ahead of time. That way, you won’t
be with total strangers when the event occurs.
Thanks to LinkedIn, people can now connect with other businesses and potential customers both locally and globally.
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