How I Came Up With my Book's Title by Felena Hanson
I vividly remember going to see the movie “Fight Club” with my now ex-husband, Brian, the week after it came out in the fall of 1999. I’ve always been a Brad Pitt fan (most women are), and Brian was a fan of dark gritty movies, which I grew to appreciate. Our VHS collection boasted movies like “Reservoir Dogs” and “Pulp Fiction”.
What struck me about this film, besides the fact the Brad Pitt has his shirt off for most of the movie, was the plot: Edward Norton works in a sea of gray, drab cubicles and is bored with his mundane life. As he says in the movie, “Everything is a copy of a copy.” Norton is drawn to Pitt because of what he proposes: starting an underground club for those who want to break out of the norm and really “feel” something. This is just what he needs to cure his pathetic life.
This was about the same time I was contemplating “leaning out” of my own gray cubicle and exploring new territory. I was intrigued. I was ready to ditch the “move up the ladder” mentality. After launching my first business I had the privilege of stepping into a leadership role in several professional women’s organizations or “clubs”—Women’s Global Network and Ladies Who Launch. These groups were giving others a chance to break of out of the day-to-day monotony, get something off the ground, and connect with a bigger purpose. Hera Hub is now also something that gets referred to as a “club” from time to time. The connotation of “belonging” is a powerful one.
I’ve always loved flying—not only the feeling of flying, but also the doors that it opens. I love, love, love to travel. So far, I’ve been to 22 countries and have another 80-plus on my list. I’ve often applied the analogy of “taking flight” to launching a business. The idea of getting something off the ground and soaring is a strong visual for me.
At its very core, Flight Club reflects the essence of the peacocks and other birds that I grew up with. The male peacock is the symbol of the Greek goddess Hera, as she was known for her big beautiful eyes (like those in the peacock feather) and for being watchful over women at every stage of their lives. The very intention behind Hera Hub is to support women like you—the women who make up our Flight Club—as you launch your dream businesses.
About the Author:
About the Author:
Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous. The company has three locations in San Diego, one in Washington DC, and continues to grow nationally via a licensing model. Her goal is to support over 20,000 women in the launch and growth of their business by 2020. Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times. She is a published author and international speaker. Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.
Learn more about Flight Club by Felena Hanson:
Flight Club is a call to rebel, reinvent, and thrive! The book shares the journey of women who "leaned out" of corporate to launch their dream business.
Felena Hanson, founder of Hera Hub, shares her personal story and rise to entrepreneurship. The book also features the journeys of and advice from six courageous female entrepreneurs: Debby Eubank, Linda O'Keefe, Lorin Beller, Sara Clark-Williams, Deirdre Maloney, and MaryCay Durrant. Each shares an exercise to help you craft your flight path.
The final section of the book includes access to an online platform (www.StepsToStartup.com) which walks you through 17 foundational steps of launching a business. Book buyers will receive three months free access!
This book is for you if ...
You are tired of building someone else's dream
You want to pursue your passion as a career
You are over the corporate politics
You want more control of your time and life
You don't want to build your dream business alone!
Enter to Win the Book Tour Giveaway!
Win a copy of Flight Club: How to Launch Your Dream Business (print or ebook) with the option of a 30-min coaching session with Felena Hanson
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Ends Oct 15)
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